Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. Web banner may be constructed from images, Flash animation, HTML, GIF animation, JavaScript and function the same way as traditional advertisements: notifying consumers of the product or service. Wisely created web banner as the best web marketing tool attracts huge audience to the targeted web site. An effective banner design can make a big difference between an unsuccessful and successful banner ad campaign.